The new image for the Audentia range has larger print and brighter, livelier colours, doing even more to highlight the wine’s elegance.
Murviedro is updating and renewing the image of its entire Audentia range. The name of these seven wines is a Latin word meaning “courage”. Two of them are varietal whites, made with Chardonnay and Sauvignon Blanc. There is also a Cabernet Sauvignon rosé; a Syrah and a red Petit Verdot; as well as Audentia Crianza, a blend of Tempranillo, Monastrell and Syrah; and Audentia Reserva, made with Tempranillo, Monastrell and Cabernet Sauvignon.
The updated image of the Audentia range is marked by its elegant presentation, underlining its high perceived value. The new labels have larger print, conveying light and prestige, with brighter colours that also serve to clearly differentiate each of the wines. The premium image of Audentia Crianza and Reserva is highlighted with golden details.
The labels of Murviedro wines are inspired by the beauty of the drawings on the ancient silk fabrics that were traded during the Middle Ages and Renaissance periods. Based on a floral pattern, stamping and dry embossing are combined to create an all-enveloping label that makes each bottle a sophisticated, elegant jewel.
The logo, referring to the old walls surrounding the ancient Villa de Requena that saw many battles during the Reconquista period, is not changing.